31 July 2010
Saturday
SmarTone-Vodafone deploys active data warehousing
By Victor Ng | Mar 2, 2009
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A provider of total communications services in Hong Kong and Macau, SmarTone-Vodafone has deployed an Active Data Warehouse from Teradata.
The new Teradata system is SmarTone-Vodafone's third-generation data warehouse with enhanced performance and scalability to enable the company to dig deeper into detailed operational data in order to extract greater business value.
With this platform, traditional data warehouse functionality is extended into a more mature and pervasive data environment known as Active Enterprise Intelligence. The term refers to an operational approach to data warehousing in which the database platform enables fast strategic decision-making with the support of real time operational environment.
SmarTone-Vodafone is the first Hong Kong telecommunications services provider taking advantage of the real-time capabilities of an active data warehouse from Teradata to deliver Active Enterprise Intelligence, which puts the power of information-based decision making at the fingertips of SmarTone-Vodafone's managers throughout their enterprise.
"Hong Kong is one of the world's most competitive markets for communications service providers and we have been using data warehousing technology since the late 1990s to strengthen our leading market position," said Stephen Chau, chief technology officer of SmarTone-Vodafone.
The solution implemented for SmarTone-Vodafone by Teradata Professional Services is based on Teradata's Active Enterprise Data Warehouse (EDW) 5550 platform, Teradata's massively parallel processing (MPP) nodes, a computer system optimised to execute multiple processes simultaneously.
Said Stanley Lam, general manager of Teradata for Hong Kong and South China: "As an experienced data warehouse user, SmarTone-Vodafone is leveraging business intelligence right across the company. The greatest beneficiaries of the new Teradata solution, however, are the users who can now mine data at the atomic level of information."
SmarTone-Vodafone's active EDW supports about 3,000 business-user view elements generated for business users to perform their daily business operation. In addition, an executive dashboard enables managers to continually monitor the company's critical performance index and trigger immediate attention on the fly.
"Teradata has proven itself to be a data warehousing solution provider with specialized technology that provides a far superior platform to run our business intelligence applications," said SmarTone-Vodafone's Chau. Teradata Professional Services consultants worked with us to implement a much more manageable system and our business users have a single user interface for running queries and reporting."
