By Lucas Mearian, Computerworld (US) | Apr 17, 2012
EMC will sell the new VSPEX Proven Infrastructure cloud through its Velocity Program channel partners, who can rebrand the platform.
Some of the initial 13 channel partners that will sell the offering include Arrow Electronics, Avnet, Ingram Micro, WestconGroup and SiS.
"EMC will be doing a lot to build the brand and customer demand for VSPEX," said Gregg Ambulos, senior vice president of global channel sales at EMC.
EMC learned not to compete with its channel partners after many were not happy when the storage vendor also offered its Atmos public cloud storage service through its direct sales force.
The new VSPEX Proven Infrastructure includes EMC's VNX and VNXe hybrid storage arrays, along with Avamar software and Data Domain backup appliances. The cloud platform also includes processors from Intel, switches from Brocade, servers from Cisco, and software from Citrix, Microsoft HyperV and VMware.
Avamar and Data Domain products will offer data deduplication to users, while EMC's Fully Automated Storage Tiering (FAST), will offer data migration between varying disk storage arrays based on data use patterns.
Ambulos said that since delivering the vBlocks integrated computing system through EMC's Virtual Computing Environment alliance with Cisco, sales have soared.
"What we heard from customers is there were times when they wanted more choice in terms of components with regard to private cloud," he said.
"By integrating these technologies tightly with the hypervisor and end-user computing environments, customers can also benefit from simpler administration and lower management costs," EMC stated in a news release.