Aston Martin chooses Microsoft Dynamics AX for new accounting system
By StorageAsia Editors | Jun 25, 2012
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High performance automobile maker Aston Martin has chosen Microsoft Dynamics AX with the assistance of Microsoft partner, eBECS, to address the automakers need for a new accounting system.
The Microsoft product was chosen as Aston Martin needed the ability understand the profile of its customers and distinguish them from people making more generalized inquiries. The company has since decided to extend its use of the financials module and incorporate Microsoft Dynamics AX to replace a series of spreadsheets and unconnected databases, resulting in a comprehensive and fully integrated database of contacts that can be segmented into categories of interest and ownership to ensure that the nature of the relationship can be tailored precisely to the customer.
Microsoft Dynamics AX was accepted due to its flexibility across all ledgers, including general, purchase, fixed assets and sales. T
“It is no accident that we have chosen Microsoft Dynamics AX to sit at the very center of our business — it works well with all our systems, providing us with an accounting platform that allows us to manage all the business challenges and opportunities,” said Bradley Yorke-Biggs, strategy and IT director, Aston Martin. “We have been able to get financial data generated quickly, our cash-flow management processes and aged debtors reports are rapidly processed, and it gives us much greater efficiency in reporting.”
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